 |
 |
Newsletter Archive
March 2009
|
Do you have email marketing as part of your marketing mix, if you don't then you should. |
Email Marketing makes it easy for you to:
- Communicate regularly with your customers and remind them of your value, so they'll think of you first
- Easily create and send high-impact, professional-looking email communications in no time at all
- Review, and learn from, your email results with revealing, easy-to-read reports that show you who opened your emails, what links they clicked on, and more.
- Build and segment your list of email addresses, so that you can send focused, tailored emails that get results.
|
Here are some things to consider:
- Approximately 73% of U.S. consumers have email, many of which have two personal email accounts
- In 2007, 234 trillion emails were sent (Source: Omniture)
- Jupiter Research notes that 26% of emails consumers receive are marketing related messages they have opted into
|
Steps you should take towards getting an email marketing program in place:
- Know your audience, evaluate your client base and segment as needed
- Make your message relevant to the audience
- Timing and frequency, i.e. if it's a limited time offer give the recipient enough time to react and a follow up reminder
- Planning, chart your communication messages and when you want to distribute them
- Do the homework, use the research to determine levels of interest and success rates
|
Email marketing is not a hap hazard program. Its success like any other marketing program needs to be methodical, monitored and evaluated on a regular basis. Done properly, email marketing could very well prove to be your most cost effective vehicle to communicate with your clients and grow your business. It's a great tool to build customer loyalty, increase referrals, and promote repeat business. |
Sign up for to recieve our e-Newsletter or Forward To A Friend |
|
|
|
